The Andrew J. Kuehn Jr. Foundation

In 1960, Kuehn left Miami for New York City. Although he had hadn´t finished his degree and didn´t have a job, money or significant contacts, he could wait no longer to start his career. Making meals out coffee, sugar, ketchup and crackers, Kuehn lived four to a flat and took a job at Macy´s selling men´s cologne. He advanced into the lamps department, but retail was not where he saw his future.

Responding to a newspaper ad, he was hired to oversee publicity for the Allenberry Playhouse, writing and placing articles in local and regional media for that distinguished stock repertory company in semi-rural Allenberry, Pennsylvania,.

In 1961, Kuehn returned to New York for a job with National Screen Service as a writer and producer of trailers. At that time, National Screen was the monopoly provider of audio-visual marketing services to Hollywood Studios. Faithful to a style of movie advertising originally pioneered in the 1920´s, NSS trailers typically featured a great deal of copy, slowly-paced editing, bold graphic treatment of titles and cast information, and a presentational style borrowed from circus pitchmen and carnival barkers.

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